Discounts

Discounts refer to a reduction in the original price of a product or service. They are often used as a marketing strategy to encourage sales by making items more attractive to consumers by lowering the cost. Discounts can take various forms, including percentage reductions (e.g., 20% off), fixed amount reductions (e.g., $10 off), seasonal sales, promotional offers, loyalty rewards, or clearance pricing. Discounts serve multiple purposes, such as attracting new customers, clearing out inventory, or rewarding repeat business. The underlying goal of offering discounts is to boost sales volume, enhance customer satisfaction, or promote brand loyalty while also managing inventory levels effectively.